Terms of Service

1. Services

CassellsKnight LLC provides two kinds of service:

• Managed Ads: a done-for-you service that builds and runs Google Search and Meta advertising campaigns for local businesses, including call and form tracking and weekly reporting. Billed weekly, starting at $149 per week.
• Full-Service Digital Marketing: search engine optimization, Google and Microsoft Ads, Meta ads, content, email marketing, analytics and conversion tracking, and AI search visibility, scoped in a written quote and billed as a monthly retainer.

The scope of each engagement is described in your quote, proposal or order confirmation. Work outside that scope is quoted separately.

2. Your responsibilities

You agree to give us timely access to the accounts, websites and information needed to do the work, to review and approve plans and creative within a reasonable time, and to make sure your business, offers and claims comply with the law and with the policies of the advertising platforms. You are responsible for the content of your website and for how you handle the leads we generate.

3. Billing and payment

• Managed Ads fees are billed weekly in advance to the card on file. The first charge happens at the start of service unless your order includes a free trial, in which case billing starts when the trial ends.
• Full-Service retainers are invoiced monthly in advance and are due within the period stated on the invoice.
• Prices are in US dollars. Taxes, if any apply, are added to the invoice.
• If a payment fails or is late, we may pause work until it is resolved.

4. Ad accounts and ad spend

Advertising campaigns run in Google Ads, Meta and other platform accounts owned by you. We work inside those accounts as a manager. Ad spend (what the platforms charge for clicks and impressions) is paid by you directly to the platform through your own payment method. It is not part of our fee, we do not mark it up and we do not collect it on the platform's behalf. You set the budget, and we will not raise it without your approval. If you end our services, the accounts, campaign history and data stay with you.

5. Cancellation and refunds

Managed Ads can be cancelled anytime before your next weekly billing date. Full-Service retainers require 30 days written notice. Details, including what is and is not refundable, are in our Refund & Cancellation Policy, which is part of these terms.

6. No guaranteed results

Marketing outcomes depend on factors we do not control, including your market, your offer, your pricing, your website, platform policies and how you follow up with leads. We will do the work described in your engagement with care and skill, and we will report on it honestly. We do not guarantee a specific number of leads, a specific ranking, a specific cost per lead or any particular revenue result.

7. Intellectual property

You own your brand, your website content and the campaign data in your accounts. Once paid for, deliverables we create for you (ad copy, landing pages, articles, email content) are yours to use. We keep ownership of our methods, templates, tools and any pre-existing material, and we may reuse general know-how gained from the engagement. We will not publish your name as a client without your permission.

8. Confidentiality

Each of us will keep the other's non-public business information confidential and use it only for the engagement, except where disclosure is required by law.

9. Limitation of liability

To the fullest extent permitted by law, CassellsKnight LLC will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits or lost revenue, arising out of the services or these terms. Our total liability for any claim will not exceed the fees you paid us in the three months before the event giving rise to the claim. Ad spend paid to platforms is excluded from this calculation. These limits do not apply where the law does not allow them.

10. Website use

The content on cassellsknight.com is for general information and may change without notice. You may not scrape, copy or misuse the site or attempt to interfere with its operation.

11. Governing law and disputes

These terms are governed by the laws of the State of California, without regard to its conflict-of-law rules. If a dispute comes up, email us first and we will try to resolve it directly. Any dispute that cannot be resolved that way will be brought in the state or federal courts located in Los Angeles County, California, and both of us consent to that venue.

12. Changes to these terms

We may update these terms from time to time. The effective date at the top shows the current version. Material changes will be sent to active clients by email, and continuing to use the services after that means you accept the updated terms. See also our Privacy Policy.

Contact

Questions about this policy go to hello@cassellsknight.com or by mail to CassellsKnight LLC, 26787 Agoura Rd Ste E8 #4114, Calabasas, CA 91302.